Grindr, a location-based dating network that caters to gay men announced on Thursday it plans to use its services to mobilize members on behalf of gay-friendly candidates and initiatives.
The company says it will use its app, which uses location data to identify other Grindr members nearby, to send political messages based on a user's location.
"We must elect not only a president but representatives and senators who are supportive of our community and our equality," Grindr CEO Joel Simkhai said in a statement. "Local elections have national impact, so we want to use Grindr as a tool for mobilizing and connecting gay men around the country to help make a combined national impact."
Among the program's initial targets will be a proposed constitutional ban on same-sex marriage in Minnesota, as well as current bans that are being challenged in Ohio and North Carolina.
"There is no election or town too small to have a gay voice," Simkhai. "We'll use Grindr to unite gay men across the country, make that voice grow louder and have a nationwide impact."
According to Grindr, its app is used by about 1.5 million people in the United States. The company's Grindr for Equality program has also been utilized in political fights over California's Proposition 8 and same-sex marriage initiatives in New York.