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Romney Campaign to Accept Donations by Text Messages

August 31, 2012

Republican presidential nominee Mitt Romney on Friday joined President Obama in accepting campaign donations by text message.

"We recognize that people lead busy lives, but they still want to support Governor Romney with whatever means they have," Zac Moffatt, digital director for the Romney campaign said in a statement. "This technology gives our incredible supporters the ability to make a donation in seconds--not minutes--with a text message,"

The move follows a similar announcement last week by the Obama campaign, but comes too late to capitalize on the Republican National Convention, which ended on Thursday.

Under the system, which has been used by charities for several years but just got the green light from federal election officials this year, donations are charged to users' phone bills. According to the statement, the Republican system will be available over Verizon, Sprint, T-Mobile, and U.S. Cellular networks, with AT&T joining "shortly."

While federal rules cap monthly text donations from an individual at $50, both the Obama and Romney campaigns say most carriers can only handle donations in $5 increments up to $20 per donation. A few other carriers, like Verizon and T-Mobile, can only handle donations of up to $10.

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