AT&T is ramping up efforts to reduce texting while driving with a call for Americans to pledge to never text and drive.
"I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be," AT&T CEO Randall Stephenson said in a statement. "Texting and driving should be as unacceptable as drinking and driving."
Stephenson challenged on Americans to take a pledge on Sept. 19 to abstain from texting while driving a car. More than 100,000 vehicle crashes a year involve texting, according to numbers from the National Safety Council.
The latest effort is part of AT&T's "It Can Wait" campaign, which was spurred by calls from Federal Communications Commission Chairman Julius Genachowski and Transportation Secretary Ray LaHood, who launched an awareness campaign in 2009.
Genachowski commended AT&T for its efforts. "All of us must be part of the solution, recognizing that while mobile technologies offer enormous benefit, they create new challenges we must tackle together," he said in a statement.