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Study: Friends Don't Make Friends Read News Study: Friends Don't Make Friends Read News

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Congress

Study: Friends Don't Make Friends Read News

March 19, 2012

Social media is a blessing for many news outlets, but a new study by the Pew Research Center reveals few people need their friends to tell them what news to read.

"The notion that large percentages of Americans now get their news mainly from recommendations from friends does not hold up," Pew researchers wrote in the organization's 2012 State of the News Media report, which concluded that social media is an "important but not overwhelming" driver of news, at least for now.

Just 10 percent of people who consume news online said they followed recommendations from Facebook or Twitter "very often." And almost all of those people also use other ways to find news.

Still, social media sites have become indispensable.

"Social media - particularly Facebook, with its huge audience and domineering lead - have become a partner no news organization can afford to ignore," the report concluded.

For more on Pew's study, visit our Tech page.

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