Former GOP social media consultant George Alafoginis will join Facebook's 2012 campaign team to focus on advertising efforts.
Alafoginis most recently worked for the consulting group New Media Strategies, where a pictorial bio describes him as a "crowd surfer" and a "jetsetter" who has celebrated two birthdays while at the firm. Alafoginis also previously worked for the Republican National Committee as deputy director for Online Strategy & Technology Deployment.
Facebook has launched a range of Election 2012 features, including a partnership with Politico, a presidential debate with NBC, and a politics webpage.
Facebook also conducted an analysis of reaction to this week's State of the Union speech.