Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Facebook Allows Ads To Target Specific ZIP Codes Facebook Allows Ads To Target Specific ZIP Codes

NEXT :
This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Congress

Facebook Allows Ads To Target Specific ZIP Codes

Companies as well as candidates will be able to tailor their Facebook advertising to specific ZIP codes, thanks to a new feature launched by the social network on Wednesday.

"Intentionally or not, ZIP codes have become particularly useful when detailing definable community populace attributes," noted a Facebook Developers blog post. "Most influential research on demographics, including the US Census, use zip codes as their most fine grained level of segmentation. Targeting via ZIP codes brings about location targeting functionality to 5-digit ZIP codes within the United States, specified by the United States Postal Service (USPS), and opens up another avenue for advertisers to market to their desired audience."

Social media has become increasingly valuable for companies, lawmakers, and political campaigns.

According to a recent survey from the Congressional Management Foundation, 72 percent of Capitol Hill staffers said social media helps lawmakers communicate with people they were not reaching before.

DON'T MISS TODAY'S TOP STORIES

Chock full of usable information on today's issues."

Michael, Executive Director

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy , Director of Communications

Great way to keep up with Washington"

Ray, Professor of Economics

Sign up form for the newsletter
MORE NATIONAL JOURNAL