Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

FCC Says Internet Not Providing Revenue For News Outlets FCC Says Internet Not Providing Revenue For News Outlets

NEXT :
This ad will end in seconds
Close X

Not a member or subscriber? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

FCC Says Internet Not Providing Revenue For News Outlets

Online advertising is nowhere near to providing media outlets the revenue they need, according to a report released Thursday from the Federal Communications Commission.

The agency's highly anticipated report on the media market confirmed what many media companies already knew: while the Internet has provided new ways to communicate, it has also undermined revenue for many traditional news outlets.

"It is a myth that local newspapers suffered because they did not grow traffic online," the report finds. "From 2005 to 2009, newspapers' online traffic skyrocketed--from 43.7 million unique monthly users to 70 million, from 1.6 billion monthly page views to 3 billion page views. But in financial terms, that growth was shockingly meaningless."

In that same period, online advertising revenue for newspapers grew by $716 million, while print advertising plummeted by $22.6 billion, according to the report.

All that loss has reduced the quality of local journalism, the agency's researchers found. But the Commission was divided about how big a role the government should play in preserving and open and vibrant media. For more on the debate, visit our Tech page.

Don't Miss Today's Top Stories

Excellent!"

Rick, Executive Director for Policy

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

I find them informative and appreciate the daily news updates and enjoy the humor as well."

Richard, VP of Government Affairs

Chock full of usable information on today's issues. "

Michael, Executive Director

Sign up form for the newsletter
MORE NATIONAL JOURNAL