Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Facebook: We're Greener Than You Think Facebook: We're Greener Than You Think

This ad will end in seconds
Close X

Want access to this content? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation


Facebook: We're Greener Than You Think

After getting raked over the coals -- pun intended -- by Greenpeace for relying on dirty fuel to power some of its massive server farms, Facebook has launched a PR offensive aimed at shoring up its eco credentials. In a report titled "How Dirty is Your Data?" that was timed to coincide with Earth Day, Greenpeace gave Facebook two "Ds" and an "F" on its energy policies.

"Facebook, which accounts for 9% of Internet traffic in the US and reaches nearly 73% of all Internet users, appears to lack the vision to become a company powered by clean energy," the report says. Other tech icons faulted by Greenpeace for contributing to global warming include Apple, HP and Twitter (which received three "Fs").

Shifting into damage control effort, Facebook immediately "friended" Greenpeace by sending the environmental group an April 21 letter underscoring that it is "fundamentally rethinking" how it consumes energy. The company notes that it has installed solar panels at its data center in Prineville, Ore., and is making additional investments in renewable energy.

On a special Facebook page highlighting its green initiatives, the social networking site trumpets everything from its water conservation to the bicycle program at is main campus.

To read more about Silicon Valley's track record on environmental -- as well as labor -- issues, see "High Tech, Low Standards" in the latest edition of National Journal magazine.

Don't Miss Today's Top Stories


Rick, Executive Director for Policy

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

I find them informative and appreciate the daily news updates and enjoy the humor as well."

Richard, VP of Government Affairs

Chock full of usable information on today's issues. "

Michael, Executive Director

Sign up form for the newsletter