FTC To Release Privacy Report
The Federal Trade Commission is expected to release its long-awaited privacy report Wednesday with recommendations on how to improve consumer privacy online.
Among the potential proposals that may be included in the report is a call for the creation of a "do-not-track" list aimed at giving consumers more control over who can track them while they surf the Internet. Such a list could be modeled after the Do-Not-Call registry, which allows consumers to opt out of receiving most unwanted telemarketing calls.
The FTC does not have authority to mandate the creation of a do-not-track list and could only recommend that Congress pass legislation implementing such a proposal.
Several consumer groups have called on the agency to propose such a list as one way to address growing concerns over the rise in online behavioral advertising, which involves tracking a consumer's Web activities in order to target ads based on a consumer's preferences.
The do-not-track issue will be further examined at a hearing on Thursday before a House Energy and Commerce subcommittee.