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Today's Influence Ads: More on the Fiscal Cliff Today's Influence Ads: More on the Fiscal Cliff Today's Influence Ads: More on the Fiscal Cliff Today's Influence Ads: Mo...

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Today's Influence Ads: More on the Fiscal Cliff

photo of Erin  Mershon
December 12, 2012

Fiscal cliff negotiations yet again dominated today's new advertisements, with AARP, Business Roundtable and the Association of American Medical Colleges all weighing in on funding they feel should survive any budget cuts.

Business Roundtable's ad is the most general, featuring a letter from a number of CEOs pushing both the president and Congress to avert the fiscal cliff.

The AARP spot specifically calls on Congress to keep Social Security's cost of living adjustments out of any budget cuts, and the Association of American Medical Colleges promotes funding for training doctors.

In other new ads, Airlines for America advocated for lower taxes on airfare, which currently cost about $60 for an average $300 ticket. The Committee for Peace in Israel and Palestine and If Americans Knew went in on an ad highlighting Palestine's loss of land to Israel and occupation. The Nazarbayev Center promoted a world without nuclear weapons, Neustar advertised the ability to switch phones but keep your number, and Northrop Grumman touted its technological advances in cybersecurity, logistics and unmanned systems.

Those with returning ads, per Kantar Media's Washington Eye, include the American Clean Skies Foundation, the American Petroleum Institute, BP, the Council of Fashion Designers, the Delegation of the European Union to the United States, Fight Fraud First!, Hologic, Huntington Ingalls Industries, McDonald's, the National Association of Realtors, Neustar, the Service Employees International Union, United Technologies, and Wells Fargo.

 

 

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