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New Consulting Firm Aims to Bring Silicon Valley to K St. New Consulting Firm Aims to Bring Silicon Valley to K St. New Consulting Firm Aims to Bring Silicon Valley to K St. New Consulting Firm Aims ...

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New Consulting Firm Aims to Bring Silicon Valley to K St.

photo of Erin  Mershon
November 15, 2012

SocialxDesign opened its doors on K St. last week with a bold message for their new neighbors: they're here to disrupt the way lobbyists and public relations professionals think about marketing.

The consulting and communications firm, also based in Silicon Valley and San Francisco, puts an emphasis on bringing new social media technologies and online engagement to the stuffy world of politics, according to co-founder Toby Chaudhuri. The firm is opening its doors in D.C. to bring together the city's movers and shakers with the tech-savvy world of northern California.

 "The new approach increases impact — while decreasing costs — by empowering stakeholders to take part in the work. We're enabling major organizations and government agencies to grow by deliberately empowering the people they serve," Chaudhuri told the Alley. "Communications is becoming just as much a science as it is an art – the hard science that is helping to inform and engage consumers and citizens," Chaudhuri said.

SocialxDesign will host a discussion and cocktail reception Nov. 28 to introduce themselves to the city. Alley readers can RSVP here.

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