That's essentially the message behind this spot from Republican House candidate Richard Tisei: a shot of Good Harbor Beach in Gloucester, Mass., accompanied by the sound of seagulls and waves lapping on the shore. It feels eerily similar to a Corona ad.
Tisei throws his endorsement in the beginning and a caption at the bottom reads, "... because you need a break from all the campaign ads." After nearly 30 seconds, a female announcer states, "Ah, that was nice."
Democratic Rep. John Tierney's wife's legal troubles have contributed to making this race competitive. And while we're not sure how much this meditative ad will help Tisei's chances, at this point in the cycle, everyone could probably stand to chill out for half a minute.
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