Washington firm Cassidy & Associates is pushing its name by sponsoring fiscal cliff news on D.C. radio station WTOP.
Over the next six weeks, listeners of the D.C.-areea radio station will hear Hill and White House fiscal cliff updates sponsored by the firm.
The reports, which will air during rush hour as well as nights and weekends, will be followed by 20-second sponsorship spots pushing Cassidy as a government relations leader.
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