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Conservative Group Spends $1.5M in Digital Ad Buy Conservative Group Spends $1.5M in Digital Ad Buy Conservative Group Spends $1.5M in Digital Ad Buy Conservative Group Spends...

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Blogs / Influence

Conservative Group Spends $1.5M in Digital Ad Buy

November 5, 2012
With Election Day nearly here, the conservative 527 group RightChange is dropping $1.5 million in digital advertising in the presidential race, the group announced. 

The latest ad will appear today on sites including Facebook, Google and Youtube and features a young girl who asks voters to think about what kind of country they'll be leaving her generation. 

"Will President Obama continue to divide us? President Obama, he's making my generation pay the price. What America are you leaving me?" asks the girl in the one-minute-forty-four-second-long spot. 

The buy served advertising to Facebook users in presidential battleground states from Nov. 2 to Nov. 4, but was expanded nationwide today, the group said. 

"Right Change is eager to release our final video for the 2012 Presidential cycle," said Steve Sanford, executive producer of Right Change, in a statement. "We wanted to present the viewer with a different perspective on the Obama Administration's policies and how they effect generations to come."

You can watch the ad below.


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