Conservative Independent Women's Voice and Let Freedom Ring partnered up for the $7.4 million digital ad buy that asks: who would make a better boyfriend for America, President Barack Obama or Gov. Mitt Romney?
IWV spent $28,599 on independent expenditures in the last cycle, and LFR spent about $5,000, according to the latest disclosure reports. The online ads will target voters in battleground states, including Florida, Virginia and Ohio.
The ads appear to target women who voted for Obama in 2008. In one spot called "Mr. Dependable," a woman carrying a yoga mat complains about her boyfriend of four years, Mr. Cool (*cough* Obama): "He's never accountable. He's so condescending. He always has somebody else to blame."
Her friend tells her to consider the other guy, Mr. Dependable (Romney). She's skeptical: "I don't know, he's not as cool. And," she pauses with a slight look of embarrassment, "he's a Republican." But she adds that Mr. Dependable "seems smart, and like he cares."
The spot ends with a voice-over: "You know you deserve better." Then a photo of Romney flashes with, we're not kidding, a sparkle in his eye and on his smile.
The other ad, "Feeling Guilty," depicts the same woman feeling torn over being in a dead-end relationship of four years. But she concludes that breaking up with him will feel liberating.
(H/T Washington Examiner's Yays and Nays)
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