One Pricey Election: 2012 Predicted to Cost $6B
The presidential election alone accounts for $2.6 billion, which is actually a decrease from 2008 when, all told, nearly $2.8 billion was directed at the presidential race. In 2012, presidential candidates along with major party committees are expected to spend about $2 billion. Outside organizations that report spending to the Federal Election Commission are predicted to spend more than $528 million to influence the presidential race. Spending by the party convention host committees and public funding for the conventions totaled $142 million.Spending in congressional races is projected to increase slightly in 2012. House and Senate candidates combined will spend about $1.82 billion, up from $1.81 in 2010. House campaign spending alone will total nearly $1.1 billion, a slight increase of 3 percent more over 2010. In the Senate, spending by candidates will approach $743 million, which is down about 7 percent compared to 2010.
Read more of the center's report here.