The federation timed the rollout with the start of early voting in several states, French said. It also comes just as President Obama and GOP nominee Mitt Romney debate in Denver.
The red,white, and blue-themed site includes presidential and Senate candidate positions on six themes key to the NRF (tax reform, sales-tax fairness, labor, health care, "swipe fees," and trade). French said House candidate positions could also be in store but that it was "simpler" to draw a line at Senate candidates.
The position profiles list a candidate's biographical data and include charts with bullet points indicating a candidate's position in each of the six policy areas.
Although get-out-the-vote campaigns are nothing new around Washington, NRF officials think their members constitute an important part of the "policy puzzle" and that this effort is a good way to remind voters of the role that retail plays in the economy, according to French.
The federation hosted a conference call last week with its state partners to explain the initiative.
"Our goal is to make sure our members get involved and vote," French said.
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