Deadspin reports Luntz personally "greeted the 30 attendees who had been gathered to discuss how the NHL can better present its case" at a focus group on Friday in Bethesda, Md.
Luntz tweeted a response to Deadspin's report, calling it an "attempt to discredit NHL efforts to reach an agreement [with] players." He also tweeted this:
Research is no difft from what ppl in my field have done for sports teams/leagues/unions - trying to understand exactly what fans think/want-- Frank Luntz (@FrankLuntz) October 15, 2012
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