Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Campaign Strategy: Getting Your Mom To Vouch For You Campaign Strategy: Getting Your Mom To Vouch For You

NEXT :
This ad will end in seconds
Close X

Not a member or subscriber? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

People

Campaign Strategy: Getting Your Mom To Vouch For You

We've seen instances of candidates' family members donating to friendly super PACs this campaign season. And now it's time to get them on camera.

Republican Connie Mack IV, running for a Senate seat from Florida against Sen. Bill Nelson, is getting his mom to vouch for his governing skills in a new ad. It features Mack's mother, who says "Connie cares about people. He'll work hard and he'll do the right thing."

Mack's father is former Sen. Connie Mack, who also appears in the ad but doesn't do any of the talking. That's mom's job.

She first starts by giving us a feel for Mack's beginnings and aspirations:  "My Connie was a good kid. A bit of a handful. We mothers understand." (Not sure exactly what she's referring to, but O.K.). Cut to father and son looking at each other, knowingly. "Who would have thought he wants to change the world? But he does. Who knew my other Connie would make a difference? He did. And my son Connie will be a great senator, just like his dad."

We have to admit, the cheese factor on this spot is quite high, but we have to give her props for her sincerity.

Latest polls show Nelson holds a narrow lead over Mack. The two will face each other in their first debate on Wednesday.

Don't Miss Today's Top Stories

Excellent!"

Rick, Executive Director for Policy

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

I find them informative and appreciate the daily news updates and enjoy the humor as well."

Richard, VP of Government Affairs

Chock full of usable information on today's issues. "

Michael, Executive Director

Sign up form for the newsletter
MORE NATIONAL JOURNAL
 
 
Make your Election Night headquarters.
See more ▲
 
Hide