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Campaign Strategy: Getting Your Mom To Vouch For You Campaign Strategy: Getting Your Mom To Vouch For You

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Blogs / People

Campaign Strategy: Getting Your Mom To Vouch For You

October 16, 2012
We've seen instances of candidates' family members donating to friendly super PACs this campaign season. And now it's time to get them on camera.

Republican Connie Mack IV, running for a Senate seat from Florida against Sen. Bill Nelson, is getting his mom to vouch for his governing skills in a new ad. It features Mack's mother, who says "Connie cares about people. He'll work hard and he'll do the right thing."

Mack's father is former Sen. Connie Mack, who also appears in the ad but doesn't do any of the talking. That's mom's job.

She first starts by giving us a feel for Mack's beginnings and aspirations:  "My Connie was a good kid. A bit of a handful. We mothers understand." (Not sure exactly what she's referring to, but O.K.). Cut to father and son looking at each other, knowingly. "Who would have thought he wants to change the world? But he does. Who knew my other Connie would make a difference? He did. And my son Connie will be a great senator, just like his dad."

We have to admit, the cheese factor on this spot is quite high, but we have to give her props for her sincerity.

Latest polls show Nelson holds a narrow lead over Mack. The two will face each other in their first debate on Wednesday.
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