The Pig Ad That Sank Cliff Stearns? (Video)
Yoho wasn't even considered Stearns' top challenger. He was an afterthought when the local paper endorsed Stearns' reelection. "He lists his greatest public accomplishment as his wife and children," wrote the editorial board of the Florida Times-Union.
One key: a Yoho television ad with actors pretending to be politicians slopping at the trough like pigs and flinging mud. "Career politicians got us into this mess but all they do is throw mud at each other," Yoho said.