The National Association of Manufacturers is out with the latest no-new-regulations ad campaign today--targeting voters in the swing state of Ohio.
The ads indict Washington regulators and court blue-collar voters and end by calling on Buckeye State voters to tell Democratic Sen. Sherrod Brown "it's time to stand up for Ohio workers and manufacturers."
"The regulatory agenda coming out of Washington is just not helpful to small businesses like ours. We're scared to do anything," says Steve Staub of Staub Manufacturing in Dayton, Ohio.
Brown's campaign disputed the implications about the senator's record.
"There is no greater champion for manufacturing than Sherrod Brown, from his work to rescue the auto industry and it's 850,000 related jobs in Ohio to his work leading passage of his bipartisan bill to crack down on Chinese currency manipulation to protect jobs here at home, and no amount of outside spending can change that," campaign spokeswoman Sadie Weiner told the Alley.
The ad campaign, which was a "significant six-figure ad buy," will air statewide on broadcast and cable, NAM spokesman Jeff Ostermayer told the Alley today. NAM would not disclose the exact amount of the buy.
Ohio will be a political hot spot this cycle, with the Senate race between Brown and GOP challenger Josh Mandel and the 18 electoral votes up for grabs between President Barack Obama and Republican candidate Mitt Romney, which is precisely why NAM is advertising there.
"There's an important conversation about manufacturing going on, and Ohio is an important part of that," Ostermayer said.
Watch the 30-second and minute-long spots after the jump.
This post originally published at 12:21 and has been updated.
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