Democrats are trying to keep Medicare front-and-center.
The Democratic Congressional Campaign Committee began to air the first campaign ad of the election cycle paid for by its independent expenditure arm Thursday and the spot takes aim squarely at the budget package crafted by Paul Ryan, Mitt Romney's newly minted running back.
The 30-second spot targets Michigan GOP Rep. Dan Benishek, accusing him of having "voted to essentially end Medicare." The ad also features clips of Benishek himself talking about privatizing the program, along with Social Security.
Using a GOP politician's own words to drive home the Social Security/Medicare message has been an effective strategy for Democrats. In an Arizona special election earlier this year, such ads helped torpedo the candidacy of Jesse Kelly, the Republican who was seeking the seat of former Rep. Gabby Giffords.