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Blogs / People

Romney Campaign Embraces Hipster Aesthetic

July 11, 2012
romneyvintage.jpgI'm not sure whether any hipster-specific polling data exists, but just in case there are any hipster Mitt Romney supporters, they now have campaign T-shirts to wear (for non-ironic purposes, mind you).

Introducing the Romney vintage collection, inspired by Mitt Romney's father, George, and his 1968 presidential campaign. (And no, these aren't actually vintage items. So real hipsters will probably turn their noses up at them much like they would at new old-looking T-shirts sold at Target. But still!)

In an email to supporters, eldest Romney son Tagg writes:

I've always been proud of my late grandfather's legacy as a governor and a presidential candidate.  And I'm prouder still to see my dad follow in his footsteps.

So I'm really excited to announce that the official online store will be carrying a Vintage Collection inspired by my grandfather's 1968 presidential campaign.

Check out the Vintage Collection, and know that every item you purchase will help my dad get that much closer to winning this historic 2012 election.

The collection features tote bags, throwback buttons and three-quarter sleeve henley shirts.

The Barack Obama campaign doesn't appear to have a vintage collection of its own. Instead, the Obama store has a "classic" line, with the same items sold during his first presidential run and are as vintage-looking as 2008. Which, to be fair, does seem like a long time ago.

Photo: Screenshot, Romney campaign
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