Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

First Look: U.S. Travel Pushing Message, Taxi Smells at Convention First Look: U.S. Travel Pushing Message, Taxi Smells at Convention

This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Blogs / Influence

First Look: U.S. Travel Pushing Message, Taxi Smells at Convention

July 23, 2012
Forget one-time parties with massive open bars -- the U.S. Travel Association is doing it up at this year's conventions with scavenger hunts, mementos branded with industry statistics and celebrity chef dinners.

Blain Rethmeier, senior vice president of public affairs, says their convention strategy is to push a message that will stay with attendees -- that the travel industry includes millions of jobs, and without it, the conventions wouldn't be possible.

"People perceive travel as fun, frivolous and all about personal experience and vacation," Rethmeier says. "It's really changing that perception and putting the economic realities of what the industry brings and the important policy decisions impact travel" to the fore.

So U.S. Travel is offering behind-the-scenes tours of the convention centers, hotels and other spots, taking members, particularly those in the travel caucus, around to show the nuts and bolts of conventions.

They're also offering vacation packages to MGM Grand Hotel and Casino in Las Vegas, given to attendees who complete a social media scavenger hunt (basically, you take pictures of certain sites around town and load them to Facebook and Twitter). And convention attendees who stay at Marriott Hotels will get key cards packed with facts about the travel industry.

And if you think you can avoid their message, good luck. Bus drivers will all be wearing "Vote Travel" pins, and even the cabs with be equipped with "Vote Travel" air fresheners.

"You'll be greeted with a pleasant scent and important statistics of the travel industry,"  Rethmeier says.

The convention strategy will cost U.S. Travel roughly $10,000. It's piggy-backing off of a larger $5 million Vote Travel campaign. In that, a bus traveled to 40 destinations around the country, touting the travel industry's economic impact. Check out their campaign video after the jump.

More Blogs
Job Board
Search Jobs
Outside Sales Representative
National Federation of Independent Businesses | Elizabeth City, NC
GEN-APP
National Federation of Independent Businesses | Nashville, TN
Outside Sales Representative
National Federation of Independent Businesses | Jeffersonville, IN
Outside Membership Sales
National Federation of Independent Businesses | Minneapolis, MN
Outside Sales Representative
National Federation of Independent Businesses | Meridian, MS
Outside Sales Representative
National Federation of Independent Businesses | Redmond, WA
Outside Sales Representative
National Federation of Independent Businesses | Spencer, IA
Outside Sales Representative
National Federation of Independent Businesses | New Albany, IN
Outside Sales Representative
National Federation of Independent Businesses | Newburgh, NY
Outside Sales Representative
National Federation of Independent Businesses | Eugene, OR
Outside Sales Representative
National Federation of Independent Businesses | Key West, FL
Outside Sales Representative
National Federation of Independent Businesses | Fairbanks, AK
Outside Sales Representative
National Federation of Independent Businesses | Warwick, RI
Outside Sales Representative
National Federation of Independent Businesses | Freeport, ME
Outside Sales Representative
National Federation of Independent Businesses | San Luis Obispo, CA
Comments
comments powered by Disqus