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Occupy Movement Looking to Air TV Ads

June 5, 2012
The Occupy movement is taking a page out of the traditional political playbook and looking to flood the TV airwaves.

Occupy.com, in conjunction with the crowdfunding website LoudSauce, put out a call in April for submissions for short TV spots, arguing that the voices of the so-called 1% were dominating the TV landscape.

"With the 2012 political campaign season underway, the national dialogue is again being controlled by the super wealthy," the video introducing the campaign says. "The 1% is channeling its voice powerfully through super PACs ... We need to take back the conversation again. We need some way to amplify the voices of the 99%."

Starting today, the submitted videos are on a dedicated page on LoudSauce, and each one that raises at least $1,000 will be broadcast on TV this summer. (LoudSauce buys air time through auctions; it reduces the cost, although it means not all providers will carry the ad.)

Occupy.com is hoping to raise $150,000 to air the various ads and new spots are still being accepted.

Colin Mutchler, the co-founder of LoudSauce, said he helped launch the site to combat the millions of dollars' worth of ads from super PACs and campaigns.

"The vision is to allow regular people to use the channels of advertising to promote important things," he said about LoudSauce, which went live in May 2011.

The fundraising platform does not have a partisan stance, Mutchler said, but the people who donate via the site tend to be more progressive.

Check out one of the submissions - which, as of publishing, had raised $25 - below:



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