Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Occupy Movement Looking to Air TV Ads Occupy Movement Looking to Air TV Ads

This ad will end in seconds
Close X

Want access to this content? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation


Occupy Movement Looking to Air TV Ads

The Occupy movement is taking a page out of the traditional political playbook and looking to flood the TV airwaves., in conjunction with the crowdfunding website LoudSauce, put out a call in April for submissions for short TV spots, arguing that the voices of the so-called 1% were dominating the TV landscape.

"With the 2012 political campaign season underway, the national dialogue is again being controlled by the super wealthy," the video introducing the campaign says. "The 1% is channeling its voice powerfully through super PACs ... We need to take back the conversation again. We need some way to amplify the voices of the 99%."

Starting today, the submitted videos are on a dedicated page on LoudSauce, and each one that raises at least $1,000 will be broadcast on TV this summer. (LoudSauce buys air time through auctions; it reduces the cost, although it means not all providers will carry the ad.) is hoping to raise $150,000 to air the various ads and new spots are still being accepted.

Colin Mutchler, the co-founder of LoudSauce, said he helped launch the site to combat the millions of dollars' worth of ads from super PACs and campaigns.

"The vision is to allow regular people to use the channels of advertising to promote important things," he said about LoudSauce, which went live in May 2011.

The fundraising platform does not have a partisan stance, Mutchler said, but the people who donate via the site tend to be more progressive.

Check out one of the submissions - which, as of publishing, had raised $25 - below:

Don't Miss Today's Top Stories


Rick, Executive Director for Policy

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

I find them informative and appreciate the daily news updates and enjoy the humor as well."

Richard, VP of Government Affairs

Chock full of usable information on today's issues. "

Michael, Executive Director

Sign up form for the newsletter