As Democrats continue to slam Mitt Romney's record at Bain Capital, the private equity industry is still hard at work trying to convince the country's political and media elite that private equity is, in fact, a good thing.
The Private Equity Growth Capital Council is out with another web video today, this time highlighting a swing state company benefiting from private equity investment.
The video examines the growth of the North Carolina coupon processing company Inmar, which has created 859 jobs since being bought six years ago by a private equity company. It's no coincidence the poster company hails from North Carolina. It's the swing state hosting the Democratic convention where voters are sure to hear a lot of talk about private equity. The video even features Democratic Gov. Bev Perdue saying good things about PE-backed Inmar.
PEGCC is running online ads in about a dozen swing states where President Obama and Democrats have criticized, or are likely to slam, Romney's tenure as head of the private equity firm Bain Capital.
The ads, which direct people to PEGCC's Private Equity at Work website, are running in Michigan, Ohio, Colorado, Pennsylvania, Florida and other states where the campaign noise about private equity will be the loudest.
The video is the fifth in a multi-million dollar public affairs and education campaign PEGCC launched in February to combat the negative press the industry was getting on the campaign trail. So far, the group has briefed more than 70 reporters and editorial boards and blanketed reporters in key states with data about the industry's role in their home state economy.
And PEGCC has an engaged rapid response operation that jumped on positive comments by former President Clinton and Newark Mayor Cory Booker, both Democrats.
The group is also trotting out CEOs running PE-backed companies to talk to policymakers in states and on Capitol Hill. So far this year, PEGCC has arranged 49 visits with members of Congress.
The group's online advertising campaign includes search, Facebook and online ads in state and national publications, which aim to drive a highly engaged and influential readers to www.privateequityatwork.com.
Here's the latest video: