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In TV Ad War, Health Care Opponents Outspend Supporters 3-1 In TV Ad War, Health Care Opponents Outspend Supporters 3-1 In TV Ad War, Health Care Opponents Outspend Supporters 3-1 In TV Ad War, Health Care...

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Blogs / Influence

In TV Ad War, Health Care Opponents Outspend Supporters 3-1

June 18, 2012
So, just how much do opponents hate President Barack Obama's health reform law? Apparently way more than supporters like it, if television advertising dollars is your measure.

Opponents of the law, which the Supreme Court is currently reviewing, outspent supporters 3-1 in television advertising, according to the Campaign Media Analysis Group. From Obama's election through through mid-June, opponents spent $250 million in anti-healthcare law television ads, compared to $76 million spent by supporters.

The biggest supporter of the law isn't even a politician or outside group -- it's the government itself. Most pro-healthcare law ads were paid for by the Department of Health and Human Services, which spent a total of $46 million in television ads running mostly on network and cable television, according to CMAG.

Opponents are taking to the airways in an attempt to turn the law it into a major campaign issue. Most of the attack ads this election cycle are running in swing states like Ohio and Florida, the CMAG analysis noted.

Meanwhile, none of the Obama campaign's current ads even mention the law and the campaign has spent a mere $703,000 on ads supporting the law. 

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