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Today's Influence Ads: Beer Institute Says A 'Beverage Can Only Do So Much' Today's Influence Ads: Beer Institute Says A 'Beverage Can Only Do So ...

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Today's Influence Ads: Beer Institute Says A 'Beverage Can Only Do So Much'

The Beer Institute has a series of new ads today arguing that beer is overtaxed, according to a compilation of print influence ads by Kantar Media's Campaign Media Analysis Group. "Taxes made up 45% of what consumers paid for beer in 2010," one of the ads says. "We're proud to do our part. But a simple beverage can only do so much." The ads feature pictures of beer labeled "Overtaxed Pilsner" and "Excise Taxed Ale."

As today's Washington Eye shows, Save Zack Shahin, the Institute for Economic Empowerment of Women, Institute of Scrap Recycling Industries, Lockheed Martin, MedStar Health, National Beer Wholesalers Association, SolarWorld, the Time to Succeed Coalition, U.S. Chamber of Commerce and Zurich have new ads.

Others with ads today are America's Natural Gas Alliance, American Beverage Association, American Energy Alliance, Business Roundtable, the European Union Delegation to the USA, GI Film Festival, Goldman Sachs, the Gulf of Mexico Reef Fish Shareholders' Alliance, Life Technologies, Lockheed Martin, the National Fair Housing Alliance, Nuclear Energy Institute, Pepco, Safari Club International, Susan G. Komen Global Race for the Cure, TriWest Healthcare Alliance, United Healthcare, Volkswagen, WTOP and a group of organizations calling for the reauthorization of the National Flood Insurance Program.

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