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Today's Influence Ads: A Way to Reach Latino Voters Today's Influence Ads: A Way to Reach Latino Voters

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Today's Influence Ads: A Way to Reach Latino Voters

May 30, 2012
Univision has a new ad today highlighting its connection with the Latino community as a way to reach Latinos, according to a compilation of print influence ads by Kantar Media's Campaign Media Analysis Group. "20 million Latinos are addicted to our novelas. Does your message make their hearts beat faster?" the ad says. "2.4 million new Latino voters will be eligible to vote in 2012. The question isn't whether they'll have a voice. The question is whether they will hear yours."

As today's Washington Eye shows, Horton's Kids, Lockheed Martin, Taste of the South and Zurich have new ads.

Others with ads today are America's Life Insurance Industry, American Beverage Association, Chevron, CIT Group, Economy in Crisis, Southern Company, Susan G. Komen Global Race for the Cure, Transportation Construction Coalition, United Healthcare and WTOP.

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