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AdvaMed Ad Campaign Calls for Medical Device Tax Repeal AdvaMed Ad Campaign Calls for Medical Device Tax Repeal

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AdvaMed Ad Campaign Calls for Medical Device Tax Repeal

AdvaMed is launching a print and online ad campaign tomorrow urging Congress to repeal the health care reform law's medical device tax. The ad campaign, which is focused inside the Beltway, starts the day the House Ways and Means Committee is holding a markup on a bill from Rep. Erik Paulsen (R-Minn.) with over 200 cosponsors--the Protect Medical Innovation Act--that would do just that.

AdvaMed argues that the tax, which is scheduled to go into effect in January 2013, hurts research and development and slows hiring.

"Repealing the device tax is critical to medical innovation and job creation," AdvaMed spokesperson Wanda Moebius told the Alley. "Our sector is one of the few net exporters. We're a source of good, well-paying jobs and this tax is a tax on innovation."

AdvaMed has been lobbying on the issue and telling its members to contact their lawmakers about the medical device tax. It would not disclose the cost of the ad buy, but said that the ads will be tied to any committee or floor activity and would run through a floor vote.

The other groups that are sponsoring the ad campaign include the Medical Device Manufacturers Association, the Medical Imaging and Technology Alliance and some state-based organizations.

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