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Health Care Law Critics, Supporters Drop $262 M in TV Ads Health Care Law Critics, Supporters Drop $262 M in TV Ads

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Health Care Law Critics, Supporters Drop $262 M in TV Ads

March 22, 2012

There's been more money spent attacking health care reform than supporting it in TV ads, Kantar Media's Campaign Media Analysis Group said today.

Since it was enacted two years ago, groups on both side of the debate have poured in $262 million in TV ads. Critics of the law have taken out more than $204 million in TV ads, while supporters have bought about $57.9 million in air time, CMAG found.

The groups opposed to the law and spending ad money outnumber the supporting groups: 410 advertisers have aired over 1,000 separate ads criticizing the law, while 48 advertisers have created 90 positive ads.

The two sides also cater to different audiences with their ads, according to CMAG. The law's opponents have targeted swing states, while supporters have launched a national campaign, in addition to focusing on California.

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