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AFL-CIO Revamps Website

March 1, 2012
Overnight, the AFL-CIO unveiled its updated website that puts more emphasis on the workers it represents and tries to expand its reach to Latinos, young workers and non-union workers.

The site highlights what local unions around the country are doing and will feature posts from guest bloggers. Much of the site is also available in Spanish.

The roughly year-long drive to improve the website -- which puts an emphasis on sharing the site's information through social media -- is part of a larger effort from the AFL-CIO to use technology to improve its advocacy.

"The labor movement has been slow to come along and to really use the tools to their maximum effectiveness," AFL-CIO secretary-treasurer Liz Shuler said.

The site is one part of the AFL-CIO's 2012 election effort, helping to get boots on the ground at events by making it easier for local workers to find out what is going on. It will also feature state-by-state fact sheets on voter eligibility requirements.

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