Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Private Equity Industry Launching Multi-Million Dollar Public Affairs Campaign Private Equity Industry Launching Multi-Million Dollar Public Affairs ...

This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Blogs

Private Equity Industry Launching Multi-Million Dollar Public Affairs Campaign

February 2, 2012

In a concerted effort to counter negative coverage from the presidential campaign trail, the Private Equity Growth Capital Council launched a multi-million education and public affairs campaign Thursday called  "Private Equity at Work." 

The campaign's website, PrivateEquityatWork.com, includes industry fact sheets, a blog, an industry primer and case studies that will be marketed through an online advertising campaign aimed at policymakers and the media. The campaign is the first major effort under Steve Judge, who was named PEGCC president earlier this week

"There is a real lack of understanding about private equity - what it does, how it works and who benefits from it," Judge said in a statement. "We wanted to set the record straight by providing credible and up-to-date information about the industry and our proven record of strengthening companies, creating jobs and delivering impressive returns to pensions and other investors that bolster the financial security of millions of average Americans."

Buzz about the new campaign hit K Street earlier this week and comes in the wake of Republican and Democratic attacks on Mitt Romney's time as the head of the private equity firm Bain Capital. As part of the campaign, the organization will brief national political reporters covering private equity for first time through the campaign.

The trade group has been aggressively pushing back on negative story lines. In the last three weeks, PEGCC has played some part in over 100 news stories. With Romney in the race, the industry group has spent months preparing for the possibility of attacks on the industry from both Republicans and Democrats on the campaign trail. 

More Blogs
Job Board
Search Jobs
Biomedical Service Internship Position
American Society of Civil Engineers | Flint, MI
Fire Sprinkler Inspector
American Society of Civil Engineers | Charlotte, NC
Professional Development Program Engineer
American Society of Civil Engineers | Farmington Hills, MI
Deputy Director of Transit Operations
American Society of Civil Engineers | San Jose, CA
Transportation Planner
American Society of Civil Engineers | Salinas, CA
Assistant Professor - Water Resources/Ecological Engineering
American Society of Civil Engineers | Auburn, AL
Product Manager - Chemical Development and Supply - Tulsa, OK
American Society of Civil Engineers | Tulsa, OK
Commissioning Intern
American Society of Civil Engineers | Chicago, IL
Assessment and Remediation Team Lead
American Society of Civil Engineers | Regina, SK
Business Development Manager
American Society of Civil Engineers
Sr. Controls Systems Engineer
American Society of Civil Engineers | Grand Island, NE
Senior Project Manager- Transportation
American Society of Civil Engineers | San Antonio, TX
Materials Engineer 2
American Society of Civil Engineers | IL
Land Surveyor
American Society of Civil Engineers
Quality Engineer
American Society of Civil Engineers | Attica, IN
Comments
comments powered by Disqus