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PCMA New Ads Explain 'What PBMs Do' PCMA New Ads Explain 'What PBMs Do' PCMA New Ads Explain 'What PBMs Do' PCMA New Ads Explain 'Wha...

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PCMA New Ads Explain 'What PBMs Do'

January 17, 2012
The Pharmaceutical Care Management Association is out with a new ad campaign that highlights how pharmacy benefit managers help keep pharmacy costs down and reduce pharmacy errors. A PCMA official would not release the cost of the campaign.

The ads -- featuring the tagline "That's what PBMs do" -- will run in Beltway publications and on political news websites. PCMA also released a video about what PBMs do and how they affect consumers.
"We manage prescription drug benefits for 216 million Americans, we employ thousands across the country, we save billions a year in health care - and you probably don't even know who we are," the video says.

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