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$10 Million Campaign to Support Employee Rights Act $10 Million Campaign to Support Employee Rights Act

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$10 Million Campaign to Support Employee Rights Act

Flip to page A5 of today's New York Times and you'll see a full-page color ad likening the rights of American union members to those of North Koreans. "In North Korea, people don't get real change," the ad states, along with a picture of the late Kim Jong Il and his successor Kim Jong Un. "American union members don't either."

The ad is part of a $10 million campaign by the Center for Union Facts in support of the Employee Rights Act, a bill introduced by Sen. Orrin Hatch (R-Utah) and Rep. Tim Scott (R-S.C.). Today's NYT ad trumpets a bill provision that would give union employees a secret-ballot vote every three years on whether they want to continue to be represented by their current union.

The campaign, which launched with some radio spots last year but is getting into high gear this year, will also include ads on cable TV starting next week. Right now, it is a purely informational effort, said CUF executive director Rick Berman, but he didn't rule out future lobbying.

"This country needs to update labor laws to give employees more democratic rights on the job," Berman told the Alley.

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