Volunteers with USAgainstAlzheimer's have been hitting campaign events and town halls in New Hampshire and Iowa and have published op-eds in local newspapers like the Nashua Telegraph and Iowa Gazette. The group is also considering taking out ad buys, particularly in New Hampshire.
Their efforts have gained traction with at least some of the candidates. Newt Gingrich, Michele Bachmann and Jon Huntsman have come out with videos outlining their plans to halt Alzheimer's. The candidates all mention the financial benefits of finding a cure and emphasize the difficulties faced by the afflicted and their caregivers.
USAgainstAlzheimer's has also been lobbying Congress to fund Alzheimer's research.
More than 5 million Americans have Alzheimer's, which is expected to cost the United States $2 trillion in the next decade, according to USAgainstAlzheimer's.
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