Smith has more (for subscribers):
Thanks to several new regulatory decisions ... technology could bring campaign disclosure to a new level in 2012. As technology has revolutionized the world of political advertising, regulators are testing whether it can revolutionize political disclosure as well. ...
Twitter entered the world of paid political advertising in September. Although the company says it doesn't believe that disclosure is required for its 140-character tweets, it has a function that allows campaigns to disclose that information when a user's cursor hovers over a tweet.
But technology is only part of the answer. Regulators and campaign finance reformers alike argue that true transparency is only possible if the rules ensure that useful and important information is disclosed.
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