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Membership Dues Continue to Drop Membership Dues Continue to Drop

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Membership Dues Continue to Drop

A new analysis by our friends at CEO Update has found that 2010 was an even tougher year for trade organizations, unions and non-profits than 2009, when membership revenue was stagnant. The only real winners? Health care-related groups, a majority of which are seeing memberships grow.

CEO Update reports:

The percentage of organizations reporting a decline in membership revenue jumped to 52 percent in fiscal year 2010 ... up from 40 percent in 2009.
But there is some good news: decline in actual revenue is slowing and many associations tell CEO Update they expect an even smaller drop in 2011. Others are reporting that membership has begun to rebound ... 
Health care-related groups are this real winner in this year's analysis. Nearly 75 percent of those groups reported growth in dues revenue for fiscal year 2010.

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