Membership Dues Continue to Drop
CEO Update reports:
The percentage of organizations reporting a decline in membership revenue jumped to 52 percent in fiscal year 2010 ... up from 40 percent in 2009.
But there is some good news: decline in actual revenue is slowing and many associations tell CEO Update they expect an even smaller drop in 2011. Others are reporting that membership has begun to rebound ...
Health care-related groups are this real winner in this year's analysis. Nearly 75 percent of those groups reported growth in dues revenue for fiscal year 2010.