Former Navy SEAL Gabriel Gomez on Friday will launch his first television ad of the general election, emphasizing his military background. "I had a calling from an early age to serve my family's adopted country," Gomez says in the spot after introducing himself in Spanish. The ad does not mention Democratic Rep. Edward Markey, Gomez's opponent in the special election to replace Secretary of State John Kerry.
The Gomez campaign said the ads will run statewide, but they would not reveal how much they're spending to air the spots. Contracts with local affiliates filed with the Federal Communications Commission indicate that the buy is at least $200,000.
Gomez significantly outspent his opponents on TV during the primary, but Markey has had the airwaves to himself thus far during the general election campaign.