Mayors Against Illegal Guns launched a new ad targeting Sen. Mark Pryor, D-Ark., hoping to persuade a key Democrat to reverse himself on gun control legislation. But the ad might just have the opposite effect.
The ad features a female, African-American narrator who says her friend was shot and killed thanks to poorly enforced background check laws. The group is running the spot against Pryor in an attempt to punish him for opposing the Toomey-Manchin bill last month. Though it's an emotional ad, any reminder that Pryor is in favor of protecting gun rights is probably politically advantageous in a state like Arkansas.
The Michael Bloomberg-backed group cites polling showing that 84 percent of Arkansans support universal background checks. But few voters rank gun control as a top priority, Pew found earlier this year.
And the fact that he's being targeted by a New York City mayor for opposing a key piece of legislation pushed by Pres. Obama won't hurt either. Obama lost the state by nearly 24 points in 2012.
The new spot released today is running statewide for the next two weeks with $350,000 behind it, a MAIG spokeswoman confirmed. That's a significant buy in Arkansas, which is covered by relatively inexpensive media markets. The ad buy is about three times what Club for Growth spent on an ad targeting Pryor earlier this year.
The ad was provided to Hotline On Call through a media tracking source.