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Mitch McConnell, Super Populist

photo of Reid Wilson
April 25, 2013

Senate Minority Leader Mitch McConnell is a staid, understated politician. He doesn't give pulpit-pounding speeches, and he rarely electrifies an audience. That's what makes this video, released today by McConnell's campaign team, so remarkable.

Remember those Tim Pawlenty videos folks compared to a Michael Bay film? Well, they gave a few of McConnell's recent speeches the same treatment.

What's most striking is that this looks like an attempt to single-handedly rebrand the entire Republican Party. Beyond the boilerplate shots at ObamaCare, there's this line: "We are the party of compassion. We are the party of immigrants. We are the party of hard-working taxpayers. We are the party of mobility, opportunity, growth, life, liberty, optimism and innovation." That sounds like the message Mitt Romney never articulated in 2012.

(Note the paean to McConnell's home state: Shots of the Kentucky Derby and the Louisville Cardinals and Kentucky Wildcats winning the NCAA tournament. I doubt it's a coincidence that McConnell's favorite team, the Cardinals, show up before the Wildcats.)

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