Rep. Stephen Lynch's, D-Mass., Senate campaign will run its first television ads on Tuesday, going on air the same day Rep. Edward Markey, Lynch's rival for the Democratic nomination, will begin his own TV push.
According to a Monday filing with the Federal Communications Commission, Lynch is spending $83,350 to run spots for the next week on WHDH-TV in Boston. Representatives for Lynch did not respond to a request for more information on the full scope and size of the ad buy, which starts exactly seven weeks before the April 30 primary.
Roll Call reported earlier Monday that Markey would begin running TV ads on Tuesday. Markey is spending $77,450 to run ads over the next week on the same Boston station, according to a filing with the FCC.
The television wars begin amid a growing perception that Markey is pulling away in the race to replace Secretary of State John Kerry in the Senate. Two polls released last week showed Markey opening up a significant lead on his fellow congressman. And the Boston Herald reported Monday that Boston Mayor Tom Menino does not plan to endorse Lynch, who had hoped to win the support of the powerful Democratic mayor as a counterbalance to Markey's national party support.
The winner of the Democratic primary is expected to win the special election to replace Kerry. Former Navy SEAL Gabriel Gomez, former U.S. Attorney Michael Sullivan and state Rep. Dan Winslow are seeking the GOP nomination, though all three badly trail Democrats in early polling.