Club for Growth Action released its first TV ad of the cycle on Thursday, targeting Democratic Sen. Mark Pryor.
The ad ties Pryor to President Obama, calling the senator his "best ally" in Arkansas, arguing that Pryor is the only one "who voted for Obamacare. The only one who voted for the Obama stimulus. He joined Obama on the bailout of the Wall Street banks."
The ad is backed by a $101,664 buy, according to Strategic Media Placement president Kegan Beran. The ad will begin airing tomorrow through March 13 on broadcast and on cable television in the Little Rock-Pine Bluff and Ft. Smith-Fayetteville-Rogers-Springdale media markets, on cable only in the Jonesboro, Springfield, Mo., and Shreveport, La., markets and on broadcast only in the Memphis, Tenn., market, according to Beran. The cable buys are on Fox News Channel, the Discovery Channel, A&E and ESPN, all of which, Beran points out, draw a largely male audience.
Republicans made former Democratic Sen. Blanche Lincoln's vote on the Affordable Care Act a key focus in the 2010 election, which she lost by 21 points. Though most believe Pryor is in better shape than his former colleague, he is still viewed as one of the most vulnerable senators going into the 2014 cycle and Obama, who got about 36 percent of the vote in the state in 2012, is deeply unpopular. Pryor did win reelection in 2008 with roughly 79 percent of the vote, but he did not face a Republican opponent. The party has made historic inroads into the state since then and Republicans are eager to unseat the only remaining Democrat in the state's delegation.
Republican Lt. Gov. Mark Darr is thought to be considering a challenge, but state Republicans also point to freshman Rep. Tom Cotton as a possible contender. The Club for Growth backed Cotton early in his Republican primary for the Fourth District last cycle.
Correction: An earlier version of this article incorrectly stated that the ad would be running in the El Dorado, Ark.-Monroe, La. media market.