Two prominent Democratic polling firms involved in President Obama's successful reelection campaign are merging: Anzalone Liszt Research and Grove Insight are combining to form Anzalone Liszt Grove Research, the firms announced in a press release Tuesday.
The two firms were involved in the Obama campaign's multimillion-dollar polling effort last year, with Anzalone Liszt Research producing polls in the battleground states of Virginia, Florida, and Nevada, while Grove Insight conducted polls and focus groups to aid with the campaign's outreach efforts towards female voters.
"We're excited about a partnership that will bring new expertise, a progressive client base, and excellent service for clients of both our firms," said John Anzalone, who founded Anzalone Liszt Research in 1994. "Just as important, we plan on having a lot of fun together."
"I couldn't be happier to join such a smart, thoughtful, dedicated group of people," said Lisa Grove, founder of Grove Insight. "There is a reason President Obama tapped their expertise for two cycles running -- not only do they know how to get the win, they bring joy to the process."
The two firms also have extensive experience in congressional campaigns, with both conducting surveys for the Democratic Congressional Campaign Committee and numerous candidates.
The new firm will have offices in Washington, New York, Lana'i City, Hawaii, and Montgomery, Ala., according to the announcement.
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