President Obama's team has been lauded for the campaign they ran in their nearly-4-point victory over Mitt Romney last year, and no aspect of the campaign has received more praise than Team Obama's use of technology. As Sasha Issenberg chronicled in a three-part series for MIT Technology Review, the sophistication with which the Obama campaign applied digital, data and analytics far surpassed Romney's operation and offered a blueprint for campaigns -- both Democratic and Republican -- for years to come.
But, according to a report in The Verge, a divide has developed among those who helped develop the Obama campaign's digital operation. From the report:
The extent to which the Obama 2012 operation will share its technology -- whether programming, modeling, its voter database -- will be one of the most consequential questions in politics over the next few years. Campaigns in 2014 and 2016 will be clamoring to use technology and data Team Obama developed and refined over the last six years. Who -- if anyone -- inherits that infrastructure will have a six-year head start in the fast-changing digital realm.
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