The 18th District is just north of New York City, forcing campaigns to advertise on diffuse cable TV instead of the area's ultra-expensive broadcast channels. That can make it difficult to inundate voters with TV advertising in a way that's possible in other competitive House districts, and cable ads may not have been enough for Maloney and Democratic-aligned groups to break through Hayworth's existing positive name identification. Maloney, who didn't have a strong base of recognition to start out, may have been more at the mercy of people getting first impressions of him.
Mitt Romney leads President Obama 49 percent to 46 percent in the presidential ballot test, virtually unchanged from the 49-45 result in the September survey. Obama won 52 percent of the 18th District's votes in 2008.