All the images of her opponent are in black and white, and McMahon enters partway through the ad in a bright orange jacket.
"Most of the U.S. Senate is made up of lawyers and career politicians," says the ad's narrator. "They haven't passed a budget in three years, and they mostly look like Chris Murphy, another lawyer and career politician."
"I'm definitely not," says McMahon as she walks into the sea of her opponent. "I struggled out of bankruptcy and grew a business, creating 600 good jobs here in Connecticut. But now our economy is hurting, and if you think this is the best we can do, than Murphy's your guy. It's time to think differently."
At the start of October, McMahon had put $27 million of her personal money into her bid. In 2010, she reached $50 million overall on her failed run against now-Sen. Richard Blumenthal
. A Quinnipiac poll this week showed
her lagging Murphy by 6 points.