Mapping Presidential Mega-Markets
About half the money being poured into television advertising during the presidential race is being spent in just 15 media markets, according to an analysis of data provided by sources watching the advertising market.
President Obama, Mitt Romney and their respective allies have spent a total of $378 million on those most crucial battleground markets, the data show. That's just under half the $759 million the two sides have spent on television advertising across the nation.
Reid Wilson, Editor-in-Chief
Steve Shepard, Executive Editor
Julie Sobel, Editor
Kevin Brennan, Deputy Editor
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