Here's our House Race Hotline spotlight
from October 23, which analyzed the House Majority PAC ads hitting on the issue of stem cell research:
Amidst the barrage of TV ads on the economy, taxes, Medicare, and a few other hot-button issues, a new campaign by House Majority PAC has focused expensive 60-second chunks of airtime on a less central issue: stem cell research. The Dem group hopes the unusual spots cut through the economic messages and convince voters in several CDs that GOP candidates are too extreme.
-- HMP is targeting four GOP candidates with jarring stem cell ads: Reps. Dan Lungren (CA-07), Mike Coffman (CO-06), and Allen West (FL-18), as well as Tony Strickland in open CA-26. The four CDs have similar makeup, though CA-26 is more Dem-leaning the other three. HMP hopes the ad can make the biggest difference there, though it also has a big role to play in the other three.
-- First of all, the long spots catch the eye. More importantly, even though stem cell research isn't an issue most people are prioritizing this election, it is broadly popular. Used in combination with other hits, like Coffman supporting CO's personhood amendment or some of West's intemperate comments, HMP thinks stem cells can be a leg in the stool they're trying to build for these GOPers: that they're too extreme for their CDs.
-- The question is whether the ads can break through. Far more voters see economic issues as the most important one this election, making it more likely those issues will move their votes. That's one reason HMP's ads are so starkly composed.
Later this week we'll highlight some eye-catching trends in GOP ads, which have mostly focused on the economy. These don't, which is one of the reasons House Maj. PAC likes them so much.