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DCCC Makes TV Reservation Cuts for Week Prior to Election DCCC Makes TV Reservation Cuts for Week Prior to Election

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Politics

DCCC Makes TV Reservation Cuts for Week Prior to Election

October 15, 2012

The Democratic Congressional Campaign Committee is making another round of alterations to its TV reservations, this time for the final week leading up to Election Day, according to a Democratic source.

The cuts reaffirm previous reservation changes the DCCC has made to its advertising schedule. The committee is dropping its final week of TV reservations for five districts where it considers the Democratic nominee to be in a strong position: Minnesota's 1st District (held by Democratic Rep. Tim Walz), Florida's 26th District (home to scandal-plagued GOP freshman Rep. David Rivera), and three Democratic-leaning open seats: Florida's 9th District, New Mexico's 1st District, and Washington's 1st District. The last two are current Democratic seats, while the Orlando-area Florida 9th is a new seat created by redistricting.

The DCCC also cut final week advertising for six districts and one additional TV market where Democratic fortunes have waned. Rep. Larry Kissell won't get any help in North Carolina's 8th District in Charlotte, while GOP-held FL-16 (Vern Buchanan), North Dakota (open seat), Ohio's 7th (Bob Gibbs) and 10th (Michael Turner) districts, and Virginia's 2nd District (Scott Rigell) won't see DCCC advertising in the final week, either.

Finally, the DCCC made partial cuts for one additional district and two more large media markets. It trimmed but did not eliminate its final week ad buy in Iowa's 4th District (GOP Rep. Steve King) and also cut its buys in Chicago and Boston, though it retains nearly $700,000 in Chicago broadcast time (plus over $135,000 on cable) and over $1.2 million in Boston broadcast time (with over $190,000 on cable) for the final week.

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